Our Commitments to Your Privacy
Guiding principles in the processing and custody of our visitors' information.
No Mandatory Account
Consultation of collections, trademarks, and downloading of catalogues are freely accessible without creating any profile.
Data Minimisation
We only collect the technical data necessary for the operation of the site and the information you voluntarily choose to send us.
Full GDPR Control
You can exercise your right of access, rectification, deletion, and objection to processing at any time by easily contacting us.
Secure Infrastructure
We adopt advanced encryption protocols (HTTPS) and servers compliant with strict EU regulations on cybersecurity.
Data Controller
Pursuant to Articles 4 and 24 of EU Regulation 2016/679, the Data Controller of the information collected through this site is:
- Company Name: ALCHIMIA S.R.L.S.
- Reference Brands: Alchimia, MuranoMia by Alchimia, Anthem by Alchimia
- Registered Office: VIA PORTA EST 35/3, 30020 Marcon (VE), Italy
- Tax Code and VAT Number: IT04987460278 • R.E.A.: VE-0470458
Direct Privacy Channels
For any request for clarification, verification or exercise of the rights provided by the GDPR, you can contact our dedicated channels directly:
Response guaranteed within the legal terms (30 days).
Table of Contents
1. Introduction and Guiding Principles
Alchimia places the utmost value on the confidentiality and protection of visitors' personal data. This Notice, drafted in accordance with Articles 13 and 14 of EU Regulation 2016/679 (General Data Protection Regulation - GDPR) and the relevant national legislation, clearly, transparently and accurately describes the methods of managing personal data.
The site operates as a digital showcase for the presentation of the creations Alchimia, MuranoMia by Alchimia and Anthem by Alchimia. We are committed to ensuring that every processing operation is based on principles of lawfulness, fairness, transparency, data minimisation, accuracy and integrity.
2. Types of Processed Data
During interaction with the web portal, different categories of information may be collected:
Browsing Data
Technical parameters automatically acquired by IT systems (anonymised or partial IP addresses, type of browser, access times, pages visited) necessary for the correct routing of internet traffic and technical diagnosis.
Voluntary Data
Information transmitted by the user via email, phone or contact forms (name, email address, company, message) solely aimed at fulfilling the requests received.
Download Catalogues
The downloading of catalogues and company brochures is public and does not require the entry of credentials or binding personal identifiers.
3. Purposes of Processing and Legal Bases
Personal data is processed exclusively in the presence of the conditions provided for in Article 6 of the GDPR:
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Operation and Consultation of the Site: to allow the correct display of pages and digital content.
Legal basis: legitimate interest of the Data Controller to offer an accessible, secure and efficient digital showcase (art. 6, par. 1, lett. f, GDPR). -
Cybersecurity and Fraud Prevention: to prevent or detect fraudulent activities, unusual access or cyber attacks.
Legal basis: legitimate interest in protecting business systems and infrastructures (art. 6, par. 1, lett. f, GDPR). -
Response to Contact Requests and Quotes: to process and respond to communications voluntarily sent by the data subject.
Legal basis: execution of pre-contractual or contractual measures taken at the request of the data subject (art. 6, par. 1, lett. b, GDPR). -
Compliance with Legal Obligations: to comply with duties prescribed by national or community regulations, court orders or requests from competent authorities.
Legal basis: legal obligation to which the Data Controller is subject (art. 6, par. 1, lett. c, GDPR).
4. Absence of Registration and Personal Accounts
The Alchimia site is structured as a showcase for institutional and artistic presentation. Visitors can freely:
- Explore the entire catalogue of products, lines and collections Alchimia, MuranoMia and Anthem;
- Freely download informational material and catalogues in PDF format;
- Consult the company's contact details, addresses and news.
The creation of user accounts or automated profiling of browsing habits is not imposed or provided for the public.
5. Methods of Processing and Security Measures
The processing of personal data takes place with the aid of IT and telematic tools in compliance with the principles of confidentiality and security provided for by Article 32 of the GDPR.
Alchimia adopts appropriate technical and organisational measures to prevent risks of loss, accidental destruction, unauthorised access or unlawful disclosure of data. Such measures are constantly reviewed in relation to technological developments.
6. Web Platform, Hosting and Technology Providers
The site is developed on the Odoo platform and uses certified cloud hosting infrastructures located in the European Union.
The providers of technical support, server and telecommunications services operate as Data Processors under Article 28 of the GDPR or as independent Controllers, bound to comply with stringent confidentiality agreements. Any transfers of data to third countries outside the European Economic Area (EEA) occur solely on the basis of Adequacy Decisions by the European Commission or Standard Contractual Clauses (SCC).
7. Data Retention Period
Personal data is retained solely for the time strictly necessary to achieve the purposes for which it was collected:
- Browsing data and technical logs: retained for a period not exceeding 6 months, unless necessary for the investigation of crimes by the Judicial Authority.
- Requests sent spontaneously via email/form: retained for the time necessary for the complete management of the commercial or informational practice, and subsequently for the possible protection of legal rights within the terms of ordinary limitation.
8. Cookies and Tracking Tools
Our portal uses technical cookies that are essential for the provision of the service, the management of network sessions, and browsing security. For these cookies, prior consent from the user is not required as they are necessary for the functioning of the site.
Any non-essential statistical analysis tools or third-party tools are activated only if the user explicitly expresses their consent through the preference management banner. The user can also disable or delete cookies through their web browser settings at any time.
9. Rights of the Data Subject (Arts. 15-22 GDPR)
As a data subject, you have specific rights that you can exercise free of charge and at any time:
Access & Rectification
Obtain confirmation of the ongoing processing, receive a copy, and request the updating or correction of inaccurate data.
Erasure ("Right to be Forgotten")
Request the permanent removal of your data if the original purposes have ceased or in the absence of remaining legal bases.
Restriction & Opposition
Object for legitimate reasons to specific processing or request that the data be temporarily marked and restricted.
Portability & Withdrawal
Receive data in an electronically readable format or revoke any consent given previously at any time.
10. Complaint to the Supervisory Authority
If you believe that the processing of your personal data is in violation of the current data protection regulations, you have the right to lodge a complaint with the competent national supervisory authority.
Data Protection Authority
Piazza Venezia 11, 00187 Rome (Italy)
Official website: www.garanteprivacy.it
Frequently Asked Questions about Privacy
The most common doubts clarified simply and comprehensively for immediate consultation.
Do you have questions or need privacy assistance?
Our legal and administrative office is at your complete disposal for any clarification on the treatments carried out or to facilitate the exercise of your rights.